to catch a wave
- idiom
- Informal
- She is always ready to catch a wave in her career.
Examples
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They caught a wave of consumer enthusiasm, and sales doubled within six weeks.
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The startup tried to catch a wave of interest after launching its new AI chatbot last month.
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By catching a wave of remote-work interest, the consultancy quickly expanded its client base.
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Don't miss the chance to catch a wave!
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Investors hope to catch a wave of new technology stocks that are rising in popularity.
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The entrepreneur was quick to catch a wave of interest in sustainable products.
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By launching the app early, the company aimed to catch a wave of user engagement before competitors.
Synonyms
To use an opportunity quickly
Get money or other benefits from a situation, often unfairly
To quickly use an idea or chance to get an advantage
To use a current trend or chance while it lasts to get advantage
Act quickly to use a good chance
To accept an offer or chance quickly before someone else does
To gain from a sudden rise in public interest
Act quickly to take an opportunity before others do
To take a chance quickly before other people do
Antonyms
How Advantageous
Surface Forms
Morphology
The constituents 'catch' (to seize or become involved with) and 'wave' (a surge or trend) combine to give a metaphorical sense of seizing a surge; the compositional logic is visible but relies on a surfing/opportunity metaphor. A B1 learner who knows the words can probably infer a general sense of taking advantage of a trend, but the precise pragmatic nuance ('exploit a rising opportunity' vs. merely 'be affected by a surge') is metaphorical and may require prior exposure.
Etymology
One popular image behind catch a wave is surfing: a surfer grabs a strong wave to get a fast ride, using the wave's power to move ahead. That's why people use it for 'taking advantage of a rising trend'.